How We Selected Our Name and Our Logo

Chris — Fri, 20 Oct 2006 22:48:32 +0000

Like all new ventures, Yourville began as an idea. The new website would enable people from around the globe to communicate with their friends and families by using the latest on-line tools and features. That inspiration evolved from the notion that one of the most neglected spectrums of like-minded communities were expats those often overlooked folks who, because of business, or personal aspirations, have migrated to another country while still keeping ties with their native lands. So, we began to build what we believe is a feature-rich website designed specifically for expats where they could build their own community. In the process of selecting a name we must have brainstormed at least 50 or 60 different monikers that we thought might reflect what we wanted to portray. But, as we continued, we found that Yourville said it best. And so Yourville was born, a name that we believe says it best: Your, meaning it belongs to the community, and ville, which demonstrates the community our users will be continually building.

Then, came the design of our logo. That was the fun part. We enlisted the help of a graphic designer, and the resulting logo was exactly what we envisioned. Crisp. Colorful. And fun.

Now, with our name chosen and our logo completed, we begin an adventure that we hope will become a one-stop source for the expat community. Stay tuned as we further develop.

This is the first round of Comps.

After about 5 rounds, this is what we came up with.

Yourville.com Blog » Logo

How We Selected Our Name and Our Logo